m82

Snickers

Product launch

Campaign for Snicker's Crisper, a newly released chocolate bar from Mars Wrigley Confectionery (~$20 Billion in Sales).

  • Creative Direction
  • Art Direction
  • Campaign
  • Webfilm

Background

Based on the brands original brand strategy ”You are not you when you're hungry”, Snickers was about to launch a new product “Crisper” which had 2 pieces of chocolate inside.

Challenge

We translated that to 2 hunger traits instead of 1 as the previous campaign, creating a seriesof web-films that used comedy to convey thetruth that you're not yourself when hungry. Hunger keeps inventing problems.

Solution

Tasked with taking the 'You're not you when you're hungry' campaign forward, we made two spots “Mountain Climber” and “Parking” showing how hunger can turn any reasonably innocuous situation into a real problem. These spots ran across the UK, Australia, Europe as well as MENA.