m82

SEB

Partner in sustainable

transformation

Global campaign for Swedens largest bank, SEB -that aims to promote their green bonds and offerings.

  • Strategy
  • Creative Direction
  • Campaign
  • Copywriting
  • Campaign web
  • B2b
  • Film

Background

Our goal was to increase SEB's position as a thought leader. Nurture the client perception of SEB being seen as the undisputed leader in sustainability so we can grow our business. Confirm the clients choice in choosing SEB as partner. Position SEB against our prospectsas the partner to chose. Showcase our diversity in industry involvement.

Challenge

Focusing on our home markets- the Nordic countries, UK and Germany in first place and Asia and US/Canada in some extent.

SEB is a know brand in Sweden but in our home markets we don't have the same position. There was a need to look beyond each single deal and showcase what SEB does today, why SEB isa player to count on - locally and globally.

Solution

We created a strategy and a campaign with various assets and films with the same messaging: Your partner in sustainable transformation. Our Hero-film was shot distributed accross all channels.

Targeting: CFO, CEO, CIO, CTO, Group Treasuer, Head of Treasury, Treasury Managers, Head / Senior Cash Managers

SEB