SAMSUNG
Visual strategy,
Launch Campaign
Product launch of Galaxy Note9 with key-visual concept in the advent of 5G globally.
- Creative Direction
- Visual Identity
- Campaign
- Packaging
- Motion
- Web
- 3D
Background
In the advent of 5G, Samsung was about to launch it's most powerful business phone to date. We were asked to develop campaign visuals together with the team in SEOUL and New York
Challenge
Going up against apple, which is famous for it's product visuals, we knew we needed something extraordinary.
Solution
We teamed up with renowned photographer Kenji Aoki after developing visuals of the product ahighlighting the S-Pen in a clear and unique way.The key visual was shot by the incredible team of Kenji Aoki together with creative director and Art Director lead John-John Skoog. Web was developed in collaboration with RGA New York.
Product photography
We created hundres of layouts of how to showcase the new GALAXY Note9. Once decided, we shot the phone together with KENJI AOKI and his very talented team inNew York. The team consisted of professionals from RGA New York, Ogilvy London andSamsung's inhouse team.
