Kee
Brand Identity
& Packaging design
Extensive Rebranding for Europe's premium one-stop-destination for Home and Living.
- Creative Direction
- Visual Identity
- Campaign
- Packaging
- Motion
Background
Founded in Sweden in 1998, Kee® is manufacturing the most hygienic and reliable piping bag on the market. Globally recognized and distributed in over 80 countries, Kee is celebrated worldwide by people working in the industry.
Challenge
Collaborating with Ateljé Altmann, we defined the packaging design and system early on before taking everything to the next level. We needed our strategy and visual brand world to be implemented into every channel.
Solution
We re-designed the entire brand, including a complete new logo, brand identity, packaging, web and exhibition design. We filmed and documented renowned chefs and pastry-chefsand created a substantial brand photo library.
Background
We've been collaborating with Kee and we created a complete re-design of their entire brand before their ambition to expand into a global market. Focusing on Hotel, restaurant and catering, we created something that will be able to stand out inside kitchens. A simple design system for chefs to identify what they need, when they need it.
