m82

DUNI

Brand Identity

& Product design

Extensive Rebranding for DUNI Group, a house of brands with global reach.

  • Visual Identity
  • Typography
  • Campaign
  • Innovation
  • Digital
  • Motion
  • Web

Background

Duni Group is a market leader in dining and food packaging solutions. Focusing on sustainable and circular solutions for restaurants, catering, and the food industry. We aim to design the ultimate food and dining experience.

Challenge

We market and sell our products in more than 50 markets worldwide, mainly under the brands, Duni, BioPak and Paper+Design. Duni Group has around 2,700 employees in 26 countries. With production units in Sweden, Germany, Poland, Slovenia, UK and Thailand. We needed a brand and web to unite all brands and have a consistent branding across every touchpoint.

Solution

We created a brand identity and a brand platform “the Architects of Dining”. We modernised the website, focusing not only on enhancing its visual appeal but also on improving user-friendliness. We created a brand manifesto film and we celebrated 75 years with a unique film focusing on the innovation within packaging.

DUNI

Brand voice

The brand voice of Duni Group is sophisticated, creative, and passionate. It reflects the brand's commitment to elevating the dining experience through inspiration and attention to detail. With a tonality that conveys a sense of expertise and authority, showcasing Duni Group as a trusted and innovative leader in the industry.

DUNI
DUNI

Brand Identity

The brand identity consisted of a photography library with a distinct look and feel we took the brand from feeling “stock”-like to a more modern,considered and realistic style. We wanted people to resonate with the moments and highlight the places and situations where DUNI plays a huge role, but in a usually invisible way since takeaway-packaging is usually takenfor granted.

DUNI