Coke Energy
Product launch
Product go-to-market campaign and visual concept, main communication and tagline.
- Creative Direction
- Visual Identity
- Campaign
- Event
- Film
- Packaging
- Motion
Background
COKE ENERGY is Coca-Cola’s first new product launch since the brands’ highly successful, Coke Zero
Challenge
The campaign strategy centres around the energy drink’s dynamic looking design and the premise that positive energy is contagious, quickly spreading onto the next person.
Solution
The launch film represents these waves of positive energy through an eye catching, high energy dance performance, that is a visual representation of the positive energy that can be released by the product.
Picadilly Circus Takeover
Besides our campaigns vibrant look&feel with high-energy patterns and dancing, we took over picadilly circus in London duing the middle of the day, both on nearby screens but also with professional dancers that appeard out of nowhere.
